Created "for the dreamers by the dreamers," VDL is "celebrating the ideas and artistry that makeup can offer," as cited in a press release for the launch.
"VDL's mission is to create a sensual and animated makeup world to arouse the senses and unleash your innermost desires to be who you want to be," the statement outlines. Therefore, it might not be all too surprising the brand has so far made a name for itself as Korea's "top-selling makeup brand." Reportedly, more brand staples are to follow, but for now, the launch is exclusive to VDL's three, award-winning primers favorited, as mentioned, by glow-inducing genius Nam Vo. (As Allure reported yesterday, it's her go-to step for creating a ridiculously radiant finish.)